Not every website or blog on the internet will be suitable for online audio ads. For those that are, they're a goldmine.

As with all advertising, there is a segment of the population that abhors it. This cannot be avoided. In a free market society, advertising is essential for growth. We truly feel that the concept of the ‘Adlet’, a 5 second branding ad, is one of the least intrusive means to keep a label in peoples minds.

It is always the choice of the individual webmaster or blogger whether or not to have any advertising on their sites at all. If you do want to use advertising as a way to earn extra income from your website or blog, you need to decide which advertising format would best fulfil your income requirements and enhance your visitor's experience. You know your website visitors better than anyone, so only you know if Pay Per Play is right for your site.

If you have a content rich website or blog that is mainly used by your visitors for research purposes or to get an expert opinion, then perhaps audio ads are not appropriate. In this case, affiliate programs, such as Amazon's, tend to work best with loyal followers who trust their blogger for recommendations.

Sites with lots of general search engine traffic but fewer devotees may do better with a contextual ad program, such as Pay Per Play. However, even though the temptation to place an audio ad everywhere is quite strong, that would be extremely counterproductive for all concerned. We have built our engines to determine, as best as possible, each individual website visitor and to insure that they receive no more than ONE ad and if they remain on that domain more than three minutes, another, different ad may be played.

If you decide that Pay Per Play ads are the right choice for your website, you should realise that 5 second audio ads are not appropriate for every internal page. Please use discretion when deciding where you will allow your visitors to hear audio ads. The last thing you want to do is scare your visitors away during a critical sales process.

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